Echolands takes its name from the Greek nymph Echo, who could only repeat words spoken to her — a fair statement of the house philosophy, which is that a winemaker's job is to hand back what the land gave, as unblemished as possible. It was founded in 2018 by two Kansas City residents: conservationist Brad Bergman and Doug Frost, one of only a handful of people worldwide to hold both the Master Sommelier and Master of Wine titles. Frost first drove out to Walla Walla in 1986 to visit Woodward Canyon and Leonetti, and spent years representing Pacific Northwest wineries as a Missouri wholesaler before Norm McKibben invited him to pick a parcel out of the SeVein project. They bought fifty acres near Leonetti and Seven Hills in 2018 and planted Taggart Vineyard, named for Frost's mother's family — her brother Gene poured him his first glass of wine, a 1968 Louis Martini. A 341-acre site on Mill Creek followed, now the highest-elevation winery in Walla Walla, farmed regeneratively under winemaker Brian Rudin. The style is deliberately restrained: lighter in color, lower in new oak, built to age.